How to Broadcast Message on WhatsApp: A Step-by-Step Guide

What Is a WhatsApp Broadcast Message?

A broadcast message allows you to send a single message to several contacts at the same time. The best part? Each recipient receives the message individually, as if it was sent just to them. No one will know it’s part of a broadcast.

Why Use It?

Whether you’re:

Inviting clients to a product launch 📢,
Sharing work updates with a team 💼, or
Spreading promotional offers 🌟,

Broadcast messages save you time and effort while ensuring your communication feels personal.

How to Send a Broadcast Message

Follow these easy steps to broadcast a message on WhatsApp:

On Android:

Open WhatsApp on your phone.
Navigate to the Chats tab.
Tap the three-dot menu (top-right corner) and select New Broadcast.
Select the contacts you want to add to your broadcast list. (Tip: You can add up to 256 recipients!)
Once your list is ready, tap the checkmark to confirm.
Type your message, hit Send, and voilà!

On iPhone:

Open WhatsApp and go to the Chats tab.
Tap Broadcast Lists (bottom-left corner).
Select New List and add the desired contacts.
After creating your list, type your message and tap Send.

Limitations That Business Owners Should Keep in Mind

While WhatsApp’s broadcast feature is handy, it’s not without its challenges. Here are some common limitations business owners might face:

Contact Restrictions:
- Broadcast messages only reach recipients who have saved your number in their phone. If your clients or customers haven’t added your number, they won’t receive your message.
Recipient Limit:
- Each broadcast list is limited to 256 contacts, which might be insufficient for businesses with large customer bases.
No Automation:
- Unlike WhatsApp Business API, broadcast messages lack automation features like chatbots or scheduled messages, making it less scalable for larger operations.
Reply Management:
- Replies to broadcast messages come in as individual chats. This can be overwhelming and time-consuming to manage, especially if you’re messaging a large number of people.
No Analytics or Insights:
- There’s no way to track delivery rates, open rates, or engagement, which is crucial for businesses looking to measure the effectiveness of their campaigns.
Risk of Spam:
- Frequent or promotional broadcast messages might be flagged as spam by recipients, which could harm your business reputation.

Alternative Option: JustConnect.Today

The broadcast feature on WhatsApp is a hidden gem for quick and personal communication, but business owners will face limitations as state above. Another great way to broadcast your message is through JustConnect.Today.

How to broadcast WhatsApp message through JustConnect.today